As someone who’s interested in pop culture and the film/television medium as tools for public diplomacy, I really enjoyed this article about Indian cinema being a contemporary “phenomenom” and a huge aspect of Indian soft power. Because of how widespread Indian movies are throughout the world, you could probably ask anyone and they’d know what Bollywood was. A reason for this is that India in fact now produces twice as many films as Hollywood. Even if you don’t ever have the inclincation to see a Bollywood film, it’s likely that you’ll still hear about it more than once. The article also points out that Indian films are shown in at least 100 markets overseas, and this has contributed to the creation and expansion of business networks, particularly between American studios and Indian studios.
It seems to be that Indian cinema could be reaching Hollywood levels when it comes to shaping global views of India. Notably, it is doing this while maintaining its uniqueness, not losing any aspects of Indian identity and culture.